Soft drinks sales up 11% in the convenience market

The Soft drinks market increased by 11% on the previous year, with the category adding £182m in sales to the convenience channel in 2021, as well as being up 8% up on the pre-covid 2019 statistics, according to Britvic’s annual report.

The Soft Drinks Review 2022 also claims the category saw a move towards premiumisation, with a 6% price per litre growth in 2021[1]. The finding also show that energy is now the fastest growing and biggest category in convenience, with sales growing by 21% and increasing in value by £116 million[2] increased during the pandemic.

Read more: How is Britvic finding success in soft drinks?

Chris Newman, head of category management for convenience and impulse at Britvic, said: “Stimulants energy was one of the real winners in 2021. This category also represents a strong trade up opportunity for the convenience channel, with approximately two times higher average price per litre than the soft drinks average[3].”

The Britvic Convenience & Impulse Soft Drinks Review is available to download at

[1] IRI – Total Convenience – Total Soft Drink – Price per Litre % Change vs last year – 52w/e 23/01/22
[2] IRI – Total Convenience – Total Stimulants – Value Sales vs LY – 52 w/e 23/01/22 vs 52w/e 24/01/21
[3] IRI – Total Convenience – Total Stimulants vs Total Soft Drinks – Price per Litre – 52w/e 20/02/22

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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