Snappy Shopper partners up with wholesaler and delivers immediate sales results

Home delivery app Snappy Shopper has formed a partnership with Bako Wholesalers to support its customers by offering home delivery.

Already underway, Bakers are already achiveing the higher basket spends on Snappy Shopper, with consumer purchasing six items on average, meaning a typical basket on Snappy Shopper is £20 compared to £6 in store.

Bako supplies bakery products and ingredients across the UK and this partnership with allow bakery partners to grow their sales by winning new consumers beyond their traditional catchment area.

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Pie Bob’s, a family run business that provides pies and cakes to the local community, experienced immediate success with the partnership. It delivered over £10,000 in its first four weeks. The bakery business was proactive in offering a free pie with every order over £10 in its first week, leading to an impressive boost in sales.

Mike Callachan, founder & chief executive of Pie Bob said: “We are really excited about our partnership with Bako as it helps local businesses to expand their current offering. By adding home-delivery to stores, bakers can distribute their product more widely within local communities to people who might struggle to visit in person. This partnership is another step forward for the Snappy Shopper marketplace as we continue to focus and build upon our convenience and high street retail footprint.”

David Armstrong, group commercial director at Bako, said: “At Bako we cater for all sizes of customer, from large pallet deliveries to products from the small and home baker. This is why teaming up with Snappy Shopper is so important as we can serve our ever-expanding customer base with the highest standard of products in a more convenient way for them. It’s a win-win.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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