RH Amar expands team as part of growth strategy

rh amar
Jenny Shipton has joined to head up the marketing operation.

Food distributor RH Amar has created four new roles across the business as part of a new three-year growth strategy.

The company is creating across the business and extending the remits of channel controller Karen Jones and brand controller Sam Higgins to support business development and to attract new brand partners that share the company’s “passion, ethical approach, and growth aspiration.”

Read more: Foodservice deal for RH Amar

The first new role to be filled is that of marketing controller, with former Pernod Ricard Brand Director Jenny Shipton joining to implement new marketing strategies for the company’s own portfolio of successful brands – Cooks&Co, Mary Berry’s, Camp Coffee, and The Original Waffle Company.

Ed Cheadle has been promoted to the new role of national account executive for the convenience channel. The company is also in the final stages of filling new positions in its marketing and private label teams.

“Our new three-year strategy presents us with an opportunity to recruit additional new talent as we work towards the next stage of our company’s growth,” explains manangng director Rob Amar.

“Despite a challenging year for many of our foodservice customers, there has been a clear and significant rise in demand for quality ambient foods in retail, and we expect that to continue, whilst at the same time remaining confident that the foodservice sector will recover strongly as and when trading conditions become more favourable.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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