Retailers concerned with wholesalers’ Brexit support, says survey

According to a survey of 250 wholesale customers conducted by shopper insight agency HIM, 50% feel their wholesaler isn’t providing enough support around Brexit and 22% believe wholesalers could do more to prevent food shortages post-Brexit.

In particular, 40% of retailers want their wholesaler to stock more British products, 14% want them to put more pressure on suppliers and 11% want them to increase warehouse capacity.

The results also show that 27% are concerned about food shortages when the UK leaves the EU, with 12% expect to have to buy emergency stock from supermarkets as a result of Brexit.

The top four categories that retailers think will experience Brexit related shortages are fruit and veg (36%), meat (28%), fish (26%) and dairy (25%). With alcohol (11%), tinned foods (9%) and OTC medication (6%) the most common categories that retailers have been stockpiling.

Blonnie Walsh, senior insight manager at HIM and MCA Insight said, “Uncertainty surrounding Brexit rumbles on. Half of retailers believe their wholesaler isn’t providing enough support, however, with confusion over the outcome of Brexit affecting everyone from consumers to head offices, I’m sure there is a case to be argued that wholesalers are as much in the dark as their customers.”

“Despite this, we have seen some great examples of wholesaler communications focusing on Brexit, however these results indicate that more can be done. The outcome of Brexit and the impact it will have is unclear, but there is an opportunity to reassure retailers that everything possible is being done to limit disruption,” she added.

How could Brexit effect the wholesale channel?

Wholesalers providing retailers with Brexit stockpile list

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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