track and trace

A recent survey conducted by JTI has revealed several areas of retailer uncertainty regarding the upcoming track and trace legislation.

Coming into force on 20 May, the survey of more than 1,400 retailers carried out via JTI Advance, highlighted that further education is needed on the specifics of the legislation.

70% of those surveyed revealed that they were unaware they had to apply for two separate identifier codes to be able to store and sell tobacco products legally, while 60% admitted that they were unsure of when the legislation comes into effect.

Meanwhile, 65% don’t know where to go for further information, and 64% remain unclear on what impact track and trace will have on their business. Forty-six per cent believe the legislation has been brought in by the authorities in a direct move to help combat illicit trade.

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Mark Yexley, JTI head of communications, said: “Ensuring the new track and trace system is implemented by 20 May 2019 is a significant challenge facing the tobacco trade sector, but JTI will be on hand to help support our trade partners through the transition every step of the way – we advise retailers and wholesalers to visit our new microsite to ensure they are fully prepared.”

“The success of the track and trace legislation will require strict enforcement, and it’s now more important than ever for retailers and wholesalers to report instances of illicit tobacco being sold in their area. Retailers found guilty could face any penalties that HMRC decides to apply and potentially lose the right to trade tobacco,” he added.

To support retailers and wholesalers through the transition, JTI is launching a dedicated microsite (, featuring practical information and advice to help them prepare.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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