Research from TWC shows that half of consumers find the idea of rapid delivery of groceries appealing, with interest highest amongst those living in London as well as younger consumers.
Conducted in June, the research showed that 51% of consumers found the idea of rapid grocery delivery appealing, rising to 69% of those living in London. This over-index coincides with the greater presence of the quick commerce tech start-ups such as Gorillas, Getir, GoPuff and Zapp, but also relates to the demographic make-up of the capital, for example London has the highest proportion of people working, who are more likely to need rapid delivery solutions.
Awareness of the individual operators was highest for Getir and Gorillas at 17% (total GB). Within London, Gorillas was best known (46% awareness), followed by Getir at 41%.
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Sarah Coleman, communications Ddrector at TWC shared some of the findings from the research at the Federation of Wholesale Distribution (FWD) conference on 30 June. She comments:
“We are seeing really high levels of consumer interest in rapid delivery of grocery and there is strong evidence that these services attract a different consumer to traditional convenience stores, as well as driving bigger baskets.”
“That said, these services boomed during the pandemic when demand was incredibly high, with many people isolating and lots of shops and services unable to open. Now the world is opening up again, plus the macro-economic climate is challenging, which means investors in rapid delivery and looking for sustainable, long-term business models and consequently we are seeing consolidation and scaling back of some operations.”