Pricecheck launches HFSS guide for customer base


Pricecheck has launched a guide of HFSS compliant products in order to help its customer base navigate the upcoming legislation, which comes into force in October.

The guide equates to a wide range of SKUs including confectionery, snacks, and drinks. Pricecheck has also released a non-food version consisting of beauty, toiletries, and household products, which it claims will fill the gaps in impulse traditionally dominated by confectionery.

HFSS refers to food and drink products that are high in saturated fat, salt or sugar. In a bid to tackle the obesity crisis, the Government is introducing the legislation in order to restrict promotions on these type of products.

Read more: Industry interview: Pricecheck

Darren Goldney, commercial director said: “Over the past few months our dedicated HFSS task force has been liaising with well over 100 manufacturers big and small, and getting up to speed on the legislation coming into force next year in England.

“To help our customers think ahead, and turn challenge into opportunity, we can now confidently guide them through the process of identifying and planning relocation of non-HFSS compliant lines where possible, but critically provide a solution menu of compliant goods that adhere to regulations and can optimise front of store sales.

“We are uniquely placed, as alongside our food offering, we can supply thousands of alternative non-food impulse buys. We see ourselves as a one stop shop with a constantly evolving offer Plus, complying to this new legislation is easy when choosing Pricecheck as your HFSS solution partner as customers will simply have one point of contact, which means just one order, one delivery and one invoice,” he added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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