Parfetts reveals new customer app


Parfetts has launched an app that will offer its customers next day delivery if ordered up to midday the day before.

The North West-based wholesaler has seen growth in its online channels over the past two years, with digital channels now accounting for up to 40% of weekly orders. The popularity of the company’s GOLD (Go Local Direct) service has also grown and currently operates in five of its seven depots.

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It also plans to continue investing in digital channels with a programme of enhancements to its website, customer apps and growth of social media channels.

Guy Swindell, joint managing director (designate) at Parfetts, said: “We continue to champion the independent retailer and invest in services that make their lives easier. Our new app means you can manage your stock requirements wherever you are. It’s an approach that informed our 24-hour depot concept that has proven hugely popular with customers.

“Our success is tied to our customers’ success, and we work hard to offer a product and service range that will support them and help them to remain competitive in a tough retail environment. I firmly believe that our employee-owned model gives us more flexibility than other wholesalers to make investments in new products, people and service enhancements and to anticipate and meet the needs of retailers,” he added.

Parfetts has trialled the app with 25 retailers. The test proved successful and generated useful insight into how the app can save time when making stocking decisions in-store. Data will be used to refine the app around customer needs continually.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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