Parfetts extends geographical reach to the Westcountry

Parfetts has extended its geographical reach into the Westcountry with certain stores now using free delivery and  promotions from the wholesaler as it widens its national footprint.

Over the past 18 months, the wholesaler says it has continued to invest in its operations with the expansion of its delivered service and improvements to IT infrastructure, alongside a ‘proactive approach’ to stock procurement and stock availability.

Steve Moore, head of retail at Parfetts, said: “Extending our reach into the south-west brings strong promotions and Parfetts service to a new audience of convenience retailers who may not have been previously aware of the strength of our value and service offering.

Read more: Parfetts reports 6.7% turnover increase to £646m

“Retailers need the flexibility to trade in the way, and at the times they want. They value working with a wholesaler that invests in improving the support it provides. Our delivery service gives customers cash and carry prices, delivered for free. This order day one for day two delivery service gives retailers extra flexibility and, when coupled with our online order system, enables us to service retailers over a much wider geographical area.”

Kajan Palakumar owner of two convenience stores, one in Gloucester and another in Somerset, added: “I operated a Go Local store in Sheffield for over two years before moving south, so I was used to sing Parfetts regularly for delivery and visiting the nearby Sheffield depot. I have always been impressed with Parfetts’ stock availability and offers. Now, with my store in Gloucester, I like the convenience and freedom of ordering online rather than having to visit my nearest depot, in Birmingham.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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