Parfetts expands retail support team

Parfetts head of retail Steve Moore

Parfetts is appointing three new regional managers who will lead a network of 25 regional development advisers and four store development managers, as the wholesaler looks to increase its retail support ahead of the opening of its Birmingham depot later this year.

Christine Reast joins from Bestway to manage the East region, while Richard Huxley moves from lead retail development advisor to become the regional manager of the West Midlands region.

Meanwhile, Steve Miller will manage the North West region and moves to the role from a series of senior positions across Parfetts, including general manager at Aintree.

Read more: Parfetts increases support ahead of Birmingham depot opening

Commenting on the move Steve Moore, head of retail at Parfetts, said: “We are focused on supporting retailers and helping them get the most out of their relationship with Parfetts. Our fast-growing fascias, Go Local and The Local, are easy to join and offer a host of benefits. As we grow, it’s vital that we have the best people in place to support our retailers and provide great service.”

Additionally, John O’Neill moves into the newly created role of retail sales controller. He will support the retail team and work on key projects, including category management, store development, and marketing.

Steve Moore concluded: “These changes create a robust platform for growth for the Go Local symbol brands over the next few years. As a business, we are attracting retailers who are trading under other symbol banners or are unaffiliated retailers looking for the right range, price and promotions to allow them to take more money and make more money.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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