Parfetts has appointed Jon Griffin as the general manager for its new Birmingham depot in Birmingham, and he will be tasked with recruiting a team of 100 over the coming months
The new depot is the eighth site and Griffin brings more than 30 years of experience in the wholesale and convenience sectors, which includes spells as depot manager at Bestway.
He will report to head of operations, Jason Barnard and wholesale director, Andy Whitworth. Griffin said:“Parfetts is a great employee-owned company that is bringing something new and exciting to the Midlands market. It’s a fantastic opportunity to build a team that will be laser-focused on delivering the best customer experience. In addition, I find that Parfetts has a passion for wholesale that is unique in the industry at the moment.
“Parfetts are investing in the independent retail business to ensure they have the support and margins to thrive. It’s a true partnership approach that is refreshing, and I’m confident it will drive the growth of the new depot in Birmingham.”
The 100,000-square-foot Birmingham depot will launch in the new year to provide independent retailers across the Midlands with access to a wide range of regular promotions, from weekly manager’s specials to quarterly showcases. There are regular three weekly promotions with 120+ products plus EDLP lines offering increased value and margin across key products in any promotional period.