Nisa will be investing £6m into the wholesale price (WSP) of more than 1,000 branded products as part of its retailer support strategy.
The symbol group said it took the decision across the most important ambient categories to its retailers – beers, wines, spirits, soft drinks and tobacco – based on market data to give stores the most valuable savings.
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Peter Batt, managing director at Nisa, said: “I’ve been really clear since taking on this role that Nisa retailers are at the heart of all our decisions and that I’ll listen to their feedback and will deliver on everything we said we would. We know we need to invest in price during these challenging times, and that’s why we’re pleased to be able to provide better wholesale prices into categories which drive high footfall for our retailers, allowing retailers to protect their margins at a time when most business costs are escalating.
“This price investment is only the beginning of the support we are committed to providing our retailers throughout 2023 and beyond. We know that issues such as energy costs and the cost of living are a real concern to our Customers and we are working hard to provide as much support as possible.”