Nestlé Professional has launched a whole bean coffee range created for the foodservice and B2B sector, and available via Booker from the 10 September followed by other wholesalers from 15 September.
NESCAFÉ BARISTA will focus on independent cafés and QSR and the range will include two blends initially – Signature and Espresso – reflecting a consumer shift from instant coffee to coffee beans.
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George Burrell, OOH brand manager for Nestlé Professional UK & Ireland, said: “The launch of NESCAFÉ BARISTA marks an exciting new chapter for Nestlé Professional. We know that foodservice operators are looking for trusted, high-quality coffee solutions that can meet evolving consumer tastes. With our new Espresso and Signature blends, we’re giving them the tools to serve exceptional coffee experiences that customers will return for time and again. This is barista-style coffee worth waiting for.”
