Paragon Brands has been appointed the exclusive UK distributor for Goslings Rum as it looks to increase its presence across UK wholesale and cash and carries.
The distributor has assumed full responsibility for the Goslings portfolio in the UK. Under this agreement, the Goslings range will benefit from Paragon’s nationwide, multi-channel distribution alongside expert off-trade activation.
Founded in Bermuda in 1806, Goslings is a family-owned rum producer now in its eighth generation. It produces a portfolio spanning rum, ginger beer and ready-to-drink cocktails, and alongside its rums, it produces Goslings Stormy Ginger Beer, developed specifically for use in the Dark ’n Stormy, and Goslings Finest Tonic Water.
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“Goslings is a brand with extraordinary heritage, a unique identity and global recognition,” said Chris Jones, managing director at Paragon Brands. “We aim to create the conditions for the brand to grow and reach its full potential in the UK. That means bringing The Official Rum of Leisure to more occasions and new audiences with greater focus, while staying true to what people already love about Goslings. It’s a natural fit alongside our existing portfolio and allows us to build on the rum expertise we have developed with our existing partner Pussers”.
Max Abbott, export director at Goslings said: “Paragon Brands demonstrated a clear understanding of what Goslings stands for and our belief that rum should be about pleasure, quality and time well spent. Every expression in the Goslings range is rooted in that belief, from our signature Black Seal Rum to our aged rums and our Goslings Stormy Ginger Beer, each designed to invite people to slow down and enjoy the moment.”
