The EU Fab 6 has launched a new in-depot activation across wholesale depots throughout the UK, as it looks to bringing Mortadella Bologna PGI directly to British consumers through a nationwide tasting tour hosted in Costco warehouses.
The tasting days will take place on 6 February and 19 February 2026 across 29 Costco stores, with the activation aiming to raise awareness of European PGI quality schemes while encouraging trial and engagement at the point of sale.
Read more: In-depth: The international opportunity for wholesale
The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe” campaign was selected and co-financed by the European Union as one of the projects aimed at promoting EU agricultural products worldwide.
The campaign promotes a group of quality branded wines and deli meats (PDO and PGI) in the UK and Switzerland.
The EU Fab 6 initiative is supported by six consortia:
- Consorzio Italiano Tutela Mortadella Bologna (Italy) – project leader
- Consorzio Cacciatore Italiano (Italy)
- Consorzio Zampone e Cotechino Modena PGI (Italy)
- ODG des Premières Côtes de Bordeaux et Cadillac (France)
- Asociación para la Promoción del vino de Garnacha – Garnacha Origen (Spain)
- Consorzio Tutela Vini d’Abruzzo (Italy)
