How Lucozade Ribena Suntory is helping wholesalers grow their soft drinks profits

Lucozade Ribena Suntory Ltd is working with wholesalers to promote the soft drinks category in depot by tapping into trends for reduced sugar variants, PMPs and seasonal innovation, writes Stefan Appleby.

Through market-leading brands, including Lucozade, Ribena, Orangina and Highland Spring, Lucozade Ribena Suntory is helping to add real innovation into the soft drinks market. It is working closely with wholesalers, including Vinod Ramgi, general manager of Dhamecha Hayes, to promote its core range, flavour and seasonal innovations and price-marked pack ranges.

Watch the video to find out more and download the full feature below.

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Stefan Appleby
As head of digital at Newtrade and editor in chief of Retail Express, Stefan sees, first-hand, all the newest product launches and developments and gets to talk to everyone across the retail sector, from independent retailers to managing directors. Stefan can be found on Twitter at @Stefan_Appleby

11 COMMENTS

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