How Lucozade Ribena Suntory is helping wholesalers grow their soft drinks profits

Lucozade Ribena Suntory Ltd is working with wholesalers to promote the soft drinks category in depot by tapping into trends for reduced sugar variants, PMPs and seasonal innovation, writes Stefan Appleby.

Through market-leading brands, including Lucozade, Ribena, Orangina and Highland Spring, Lucozade Ribena Suntory is helping to add real innovation into the soft drinks market. It is working closely with wholesalers, including Vinod Ramgi, general manager of Dhamecha Hayes, to promote its core range, flavour and seasonal innovations and price-marked pack ranges.

Watch the video to find out more and download the full feature below.

Avatar photo
As head of digital at Newtrade and editor in chief of Retail Express, Stefan sees, first-hand, all the newest product launches and developments and gets to talk to everyone across the retail sector, from independent retailers to managing directors. Stefan can be found on Twitter at @Stefan_Appleby


  1. Secondo *qualunque* cosa costituisca, volente o nolente, un potere, tende ad espandersi: una setta, una chiesa, una corporation, la classe politica, la magistratura, un consorzio editoriale, etc.E’ quasi una legge fisica.Io, esattamente per la stessa ragione, me ne sono scappata a gambe levate da un dipartimento di ricerca universitaria dove facevo un lavoro che mi piaceva e dove, tenendo duro ancora un po’ più a lungo, avrei perfino avuto qualche possibilità di entrare di ruolo fissa…Lisa

  2. Même si l’Europe s’est élargie démesurément, elle représente l’unique espoir de survivre et de préserver la démocratie et la culture européenne dans une situation où le monde occidental n’est plus dominant ni dominateur. La vitalité intellectuelle et créative de l’Europe est indiscutable.

  3. Thanks for this … Thanks for this wonderful exercise. I’ll use it and report how well it works. Reminds me of the movements I learned studying Tai Chi back in the mid 1970s. At a dance academy in Oakland, which turned out to be a little too far for me to travel weekly from Palo Alto. Always sorry I stopped, and now I’ve got a handy exercise to pick up the old spirit.

  4. chiar ma asteptam sa castige andruska. felicitari. raspunsul tau mi-a placut mult de tot.sincera sa fiu, ma asteptam sa primesc eu premiul de cel mai activ vizitator. asta e. poate castig la urmatorul concurs.felicitari, fetelor.andruska, eu am primit coletul in 3 zile.l-a pus la posta marti de dimineata, iar eu l-am primit joi dupa amiaza

  5. I stay on budget during the holidays by first deciding what i can afford. Then i make a list of the people i need to buy or make gifts for and put a dollar amount next to each name. I add them up and then adjust my amounts to make sure I am within my budget. Then the key to it all is to only spend what I have on my list. Thanks for the giveaway.

  6. We give our customers 100% of our time and efofrt in marketing REO properties. And aggressively market our REO properties through a strong network of office locations, advertising, Brochures, MLS, Broker Promotion, Mailers, Internet, Office Caravans, Network and Open Houses.


This site uses Akismet to reduce spam. Learn how your comment data is processed.