kff launches plant-based range


Independent foodservice wholesaler kff has developed and launched a range of vegan products in response to consumer feedback driven by current market trends.

The range includes a mix of meat and dairy-free dishes, with operators being able to choose from an assortment of menu items such as starters, mains, cakes, desserts, dairy alternatives, sauces and snacking options.

Chris Beckley, managing director at kff, said: “Vegan and plant-based diets were increasingly in demand throughout 2018 and into 2019. We’ve listened to our customers’ feedback and have worked tirelessly to create this truly extensive, new vegan range that we hope will hold real mass appeal.”

“A third of Britons reduced their consumption of or stopped eating meat in 2018 and this growing demand was one we simply couldn’t ignore. We hope this new range will provide chefs and caterers with something new and exciting to offer their customers. The range will be a great alternative for those looking to make the switch – even providing sceptics with some pleasant surprises,” he added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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