JTI modifies sales support to wholesalers to more “bespoke” offering

JTI has modified its sales support structure to wholesalers, with each rep now responsible for their own smaller, dedicated catchment area in which they will work across numerous channels.

As part of the revamped structure, the move will create 58 new jobs at the supplier and sees JTI consolidate the team and create an in-house sales force of JTI business advisers.

Each assigned catchment area will include every trading channel JTI works in including the big multiples. It claims the evolution will enable it to increase its “speed, agility, and efficiency in the field.”

Read more: Industry spotlight: JTI

Commenting on the expansion, Ross Hennessy, JTI’s sales vice president, said “The industry is moving forward at a rapid pace and as a business we are always looking at ways we can innovate to help us to continue delivering world class service to all of our trade partners. The transition to business advisers is the biggest change that JTI has made in the last 20 years and has been in planning for over two years to ensure that the move is as seamless as possible for our customers.

“Our highly skilled Sales Force has always operated at a high level, but we have taken the time to upskill our JTI business advisers to a superior standard. Combine this with the fact that this role is completely customer centric, we are confident that the transition can only be of benefit to our trade partners as they will receive an even greater level of service than they have come to expect from JTI.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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