JJ Foodservice continues B2C strategy post-pandemic

JJ Foodservice is continuing to encourage the general public to public to buy it products, alongside its main b2b customer stream of business.

With inflation and the cost of living continuing to increase, the foodservice wholesaler is encouraging consumers to buy in bulk to make great savings.

Read more: JJ Foodservice offering potential roles to Ukrainian refugees

The wholesaler traditionally supplies restaurants and takeaways but has a fast-growing grocery business selling directly to homes, which started during the pandemic.

“We sell many grocery essentials including fresh poultry, cheese, vegetable oil and flour in slightly bigger packs, but the savings are really worthwhile,” said chief product officer, Sezer Ozkul. “You can buy a fresh UK beef fillet from just £4.10 per steak, or a T Bone from £8.69 – they usually go for about £25 in a restaurant!”

The JJ Home range includes more than 600 items that are significantly lower cost than the equivalent product sold in a supermarket.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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