JJ extends open banking to in-branch payments

Photo: JJ

JJ Foodservice is now allowing open banking for both online and in-branch payments and is claiming to be the first UK wholesaler to offer this service.

After launching Pay by Bank in 2022 to address rising credit card fees, the company now allows customers to pay directly from their bank accounts. The transition to open banking, via Trustly, resulted in annual savings and it has now expanded its option to counter payments.

The in-branch Pay by Bank option debuted at JJ Foodservice’s new Wimbledon branch and was recently introduced to the Enfield Head Quarters. More than 55% of JJ Foodservice customers now Pay by Bank. Plans are underway to extend the service to all 10 remaining branches.

Read more: JJ Foodservice opens new Wimbledon depot to general public

Mick Dudley, chief technology officer at JJ said: “We’re all about making things easy and affordable for our customers. Pay by Bank offers a cost-effective way to pay, which allows us to redirect savings back to them so they can concentrate on running their businesses.”

Jussi Lindberg, chief revenue officer at Trustly, added: “Open banking payments are quickly becoming the preferred payment method, and we’re excited to enhance the checkout experience for JJ Foodservice customers. They can now improve conversion rates, make huge savings, and deliver top-quality service. Trustly is committed to expanding open banking solutions across the UK and helping as many companies and customers as possible benefit from its advantage.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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