JJ Foodservice has doubled range availabilty at three of its smaller depots as it looks to improve product choice for customers.
Despite the goods not being physically stocked, customers can still buy-to-order for next day delivery on up to 1000 additional products at each branch using its JJ Advance Order (JJAO) system to increase range in smaller branches.
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“We are helping to improve choice without compromising on service levels”, said JJ’s head of operations, Kaan Hendekli.
Following the initiative, JJ has sold more than 50,000 additional cases of goods via the JJAO platform. Sales are on track to exceed one million within the first year of launching.
