JJ adds fresh fish to product range

JJ Foodservice has added fresh fish to its product range, with products only arriving with the wholesaler once they have been ordered in order to guarantee fresh produce.

“We want to offer our customers the ultimate product choice so fresh fish is now available on our Advance Order platform,” said chief product officer, Sezer Ozkul.

“The fish are deboned and filleted to order, and are promptly vacuum-packed to retain optimum flavour,” said Ozkul. “Early sales are promising, and we look forward to developing the fresh fish and seafood category based on customer feedback,” he added.

Read more: JJ launches open banking method to customer base

Elsewhere in the business, the Advance Order marketplace has been successfully used to increase the product range in one of JJ’s smaller branches, Dagenham. Using internal transfers from JJ’s Enfield branch, the range has increased by 500 extra products, including fresh fruits and vegetables, soft drinks, and cleaning materials.

“Our goal is to offer more than a thousand new products in our Dagenham branch without the need for additional warehouse space,” said Okzul.

The internal project is just the beginning of JJ’s plans to implement the system across more branches in the New Year. “We look forward to continuing to improve choice, convenience and service for customers in 2023,” he added.

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.