Scottish wholesaler JB Foods has launched a specially scented product guide at a cookery event in the Edinburgh New Town Cookery School.
The JB Foods directory for 2019/20 is chocolate scented and contains over 300 new lines and was officially launched with a bake-off style challenge for its employees.
JB Foods commercial director Charlotte Thompson from said: “The launch of the new directory has been a huge success and we are extremely proud of what the team has created. We want to be leaders in creativity within the foodservice industry and are using our annual product guide to showcase this.
“We’ve already received some fantastic feedback from our customers, and our sales team has had a lot fun encouraging them to try and guess what is unique about this year’s product guide. I think it makes our brand really stand out and is a great way to inspire existing and potential customers.”
The day was supported by a number of JB Foods suppliers including Mrs Tilly’s, Tunnock’s, HB ingredients, Pidy, Lakeland Dairies, CSM, Ferrero and Heygates.