Jägermeister campaign aims to help foodservice sector

With the global pandemic and resulting lockdown impacting the livelihood of thousands of across the country, Jägermeister has launched a global campaign that aims to support those out of work due to Covid-19.

The #savethenight campaign will aid both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead of heading to clubs and bars to hang out with their friends.

This initiviartve will complemented by a series of new online entertainment events designed by Jägermeister to generate additional income opportunities or micro-fundings for those who need help

Michael Volke, chief executive officer of Mast-Jägermeister SE explains, “As a family-owned business, the solidarity that is so essential is a matter of heart to us, especially when times are hard. Our brand and our company have been built in cooperation with passionate meister mixologists, bartenders, musicians and artists. For us it is self-evident that we now give back to them by implementing our hands-on initiative.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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