Industry Spotlight Interview- Ferrero

We recently caught up over video with Ferrero’s Business Unit Controller for Wholesale, Andy Edwards, to discuss all things wholesale for Ferrero and its portfolio of brands, such as Kinder, Tic Tac and Nutella.

As well as the development of price-marked packs and what a post-Covid landscape looks like for Ferrero, he revealed what NPD the business will be focusing on over the key summer months.

Edwards gave some actionable advice and tips for wholesalers, as we discussed the latest trends and developments of a channel that has been experiencing one of the most unique and tumultuous years in its history.

To find out more visit www.yourperfectstore.co.uk or speak to your local Ferrero Field Executive.

Read more: Ferrero keeping wholesalers sweet all year round

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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