In it together

Fantastic fixtures and an honest, open relationship are helping GSK and Hyperama to enjoy excellent soft drink sales, writes ELIT ROWLAND

Competitive margins and great point-of-sale aren’t the only things helping GSK to drive sales with wholesalers – its commitment to the channel and ability to adapt to customers’ needs is leaving a positive mark. Better Wholesaling went to West Bromwich to see how GSK’s impulse channel director Jo Cooper and Hyperama’s managing director Marcus Singh have enjoyed years of sustained sales growth with better communication and a joint business plan.


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