Heinz is set to develop and expand its current infant feeding offering, by launching six new additions to its infant drinks range as well as introducing and improved baby breakfast cereal range.
Heinz is introducing the Fruit and Veg! Spring Water range, a blend of spring water with fruit and vegetable juices, which are available in Orange, Mango & Carrot and Apple & Carrot varieties.
Heinz is also set to launch its Splash! Spring Water range, which is available in Peach & Apple and Red Berries & Apple flavours.
Heinz is also set to introduce improved Baby Breakfast Cereal recipes. Each pack provides 12 essential vitamins and minerals including iron as well as Heinz finest Baby Grade ingredients and contains no artificial colours, flavours or preservatives.
All of these products contain baby grade ingredients. Both launches will be supported by digital advertising and display ads.
Nina Shanahan, Senior Brand Manager at Heinz, said: “With the growing concerns of added sugar content within products, we have noticed that mums are moving away from dedicated children’s ranges which provide ingredients, vital for little ones development and looking to adult alternatives, which don’t offer the same nutritional benefits. We want to encourage mums back into the infant feeding category by introducing new and exciting variations to our ranges alongside new and improved recipes.”