Harlech rewards frontline staff with up to 14% pay rises

Harlech Foodservice is rewarding its frontline staff with pay rises of up to 14% to help its ambitious expansion plans.

Based in Criccieth in Gwynedd and Chester, the foodservie whoelslaer announced they are putting up wages by an average of 5.37% for their 150-strong workforce with some employees receiving considerably more.

With lockdown restrictions easing, the company has also launched a recruitment drive to take on 50 more staff when the new tourism season gets underway.

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Managing director David Cattrall expaliend how they prioritised investing in front line staff as part of their drive to ensure excellent customer service. At the same time, most senior managers, including Cattrall, are having a pay freeze.

The news comes hot on the heels of the appointment of five key senior staff who’ve been recruited to help increase turnover to more than £50 million over the next three years.
In the meantime, the company is also on the lookout for larger premises in the Chester area as a staging post to increase sales in the North West.

Cattrall said: “We have concluded our annual pay review and despite huge challenges that Covid has created on the food service sector we are paying average increases of 5.37%. At a time when the minimum wage has only risen by 2.17% cent for over 25s, we feel we need to recognise and invest in our frontline people to ensure we retain important staff and ensure our excellent service to our customers is maintained.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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