Harlech Foodservice has frozen the prices of 300 popular lines for the rest of the year to help Welsh hotels, restaurants and pubs struggling to combat soaring costs.
The company’s Trust our Prices campaign also includes price cuts on many others such as 30% off the price of eggs, 26% off baked beans and tomato paste, 20% off butter and 14% off paper napkins.
Harlech head of sales Chris Gregson (pictured) has overseen the reductions and he said: “We review our prices weekly against some of the biggest wholesalers in the UK, saving our customers time as we’ve carried out the price comparison for them.
“Our list prices were already very competitive but we appreciate that our customers have found it difficult to plan with confidence when faced with a raft of cost increases, so we have listened to them and taken the decision to lock in the prices of more than 130 of our biggest selling lines for three months.
“This gives our customers across Wales and into the North West and the Midlands the chance to plan in the knowledge that our food prices will not be going up until January at the earliest.