FWD appoints Cambridge to newly created head of engagement role

The FWD has appointed former wholesale trade journalist Lyndsey Cambridge as its head of engagement, a new role that will see her lead the association’s membership management strategy.

Cambridge will now be the FWD lead on Women in Wholesale and has also been tasked with ensuring high levels of satisfaction and engagement with the FWD membership and the services it provides to wholesalers, supplier and service provider members.

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“Our team is massively complemented by the addition of such a highly-regarded industry figure,” said chief executive James Bielby. “Throughout the pandemic, Lyndsey has demonstrated an understanding and a passion for the sector and helped to amplify our calls for support from government. This is a very exciting appointment for us and is a serious statement of intent, building on our existing work and adding a new dimension to the team, as well as being a recognition that FWD is a place where stars of the trade want to work.

“FWD is the voice of wholesale, but it’s absolutely vital that we listen as well, and accurately reflect the needs and interests of our members. This new role will make sure we do that by bringing us even closer to the 600 wholesalers we represent. It will also ensure suppliers into the wholesale channel benefit from their membership of FWD by helping them to understand the sector, identify opportunities, and come together with wholesalers through FWD’s networking and programme.”

Cambridge added: “I’m thrilled to have joined the FWD and very much looking forward to enhancing the great benefits our members receive. My appointment gives the Federation additional capacity to grow its offer, and provide far more touch points with the membership.

“It will also be an opportunity for us to build on the success of Women in Wholesale through additional support for its events and content. My time as wholesale reporter at The Grocer will be invaluable, enabling me to hit the ground running with a good understanding of the wholesale sector, what makes it tick, and the challenges it faces.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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