Foodservice range aims to cater for post-lockdown landscape

Foodservice brand Mr Crumb has launched a new packaged food range developed to support the hospitality sector during the reopening from lockdown.

Invisible Chef is an artisanal range which uses unique packaging developed in conjunction with a third-party supplier which allows products to be cooked in any cooking device.

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Catering for the increase in demand for products prepared with minimal handling, due to the the risk of transmission of viruses, each individually wrapped serving is cooked in pack and given directly to the consumer to open when they are ready.

The small-batch frozen products aim to offer foodservice businesses a ‘food to go’ option, especially in establishments where there are minimal kitchen facilities or reduced labour requirements.

The unique ‘cook in pack’ technology means each item takes approximately two minutes to cook in combi ovens, ovens and panini grills and stays hot for up to 90 minutes. This makes them suitable for buffet breakfasts in hotels, and ‘food to go’ offers in cafes, leisure attractions and workplaces.

Jason Coyle, director at Mr Crumb, explained: “As someone involved in the UK hospitality sector myself for many years, I am aware of the challenges the sector is likely to face over the coming months so I know that our range of products will help alleviate some of the pressures there will be around labour, customer confidence and overall safety.”

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“We wanted to create a premium product and offer a delicious alternative to some of the usual ‘food to go’ items we see every day. We’re incredibly proud of the finished product,” he added.

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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