Filshill relaunches website to cater for evolving customer base

JW Filshill has relaunched its website in order meet demand for a growing tech-savvy customer base and to complement the relocation of its headquarters from Hillington to a purpose-built distribution centre near Glasgow Airport.

The new design and upgrade include features that are mobile-friendly, with the website also linked to the Filshill app which features include instant barcode scanning, user-managed favourites, and instant notification of current promotions.

Simon Hannah, chief executive officer at Filshill, said: “We have settled well into our new, state-of-the-art distribution depot which is delivering improve efficiency and reducing costs. It is important our website not only reflects our physical infrastructure at Westway but also online, highlighting our customer-centric service that we offer all our current and future customers.

Read more: Filshill restructures sales and development teams

“As today’s generation of retailers embraces technology and expects cutting-edge solutions to help them stay on top of their businesses – in the shop, at home, or on the move – we have responded to customer needs to make finding products and ordering faster more straightforward.”

The new customers also benefit from online order management giving visibility of orders and delivery tracking, plus account management for payment notifications. Customers can also search Filshill’s full product range, place orders, and view their account history. Those using the wholesaler’s ReScan Epos system also benefit from real-time data that provides information to help them drive profitability and run their shops much more efficiently.

As part of its 10-year growth strategy, Filshill relocated the business to its bespoke 120,400 sq ft distribution depot to allow it to increase operational capacity and service more stores across Scotland and the north of England. The business marks its 150th anniversary in 2025.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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