E-commerce analytics service e.fundamentals aiding brands in wholesale


An e-commerce analytics platform called e.fundamentals is allowing brands to monitor and optimise their online sales performance through the wholesale channel.

e.fundamentals Wholesale provides users with insight into brand performance and the actions required to help improve sales through every major FMCG and foodservice wholesaler site – including Booker, Brakes, Bidfood, Bestway and Costco. It’s also claimed to be the first e-commerce service of its kind that guarantees to increase brands’ sales performance.

“The market is crying out for this service,” said e.fundamentals chief executive John Maltman. “Brand clients have been successfully growing their sales through our established retail service. Now they want to do the same through the wholesale channel. Our new e.fundamentals Wholesale service helps them do just that.”

e.fundamentals Wholesale highlights brand performance against the six fundamentals proven to impact sales through delivered wholesale. These include getting product content right; managing smart pricing and promotion; and making sure products are easy to search, find and buy.

The service clearly shows the action needed to improve sales performance, so it’s quick and easy for brand teams to make adjustments online.

Maltman added: “To be effective across all ecommerce, brands require insights into their products’ online performance through retail and wholesale. Our clients now have a single platform to drive sales growth across both channels.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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