Dhamecha has quietly relaunched its retail loyalty club, offering eligible members exclusive discounts and promotions alongside support to help improve their sales and business.
The DMart loyalty initiative was launched alongside the cash and carry operator’s revamped website. Our sister website Better Retailing uncovered trademarks for the branding last year.
Eligibility for retailers will be based on how much they spend with the firm and the location of the store, but there is no joining fee. Store owners who get accepted onto the scheme will “enjoy special discounts, early access to promotions, and dedicated support,” as well as “the stability, insight, and backing needed to strengthen margins and plan for long-term success.”
Read more: Trademark filing hints at Dhamecha symbol group
Retailers can also access bespoke planograms, while Dhamecha has pledged that deals available on the DMart scheme cannot be found anywhere else.
Dhamecha customers were positive about the relaunch and told Better Retailing it appeared the firm was widening the scheme. One told Better Retailing: “I know membership previously was limited and could only be accessed by those on the Today’s membership. It’s good they’re expanding it out but I feel it still limited, as Dhamecha don’t offer delivered. They only do cash and carry.”
The relaunch of the scheme comes as Dhamecha is revamping the support available to retailers. This month, the firm’s director Anand Dhamecha revealed it was working more closely with suppliers and using artificial intelligence to help retailers turn around the sales of more slow selling lines and make promotions more bespoke to individual store owners. It is also providing more resources at depots to ensure staff can provide more hands on support to customers.
