Creed partners with Too Good to Go to tackle food waste


Creed Foodservice has started partnering with Too Good To Go, with 83 ‘Magic Bags’ of food and drink already helped  prevent food going to waste.

Lockdown restrictions have meant that wholesalers uch as  Creed, who usually supply schools, hospitals, care homes and hospitality companies, now have unwanted chilled and ambient stock at risk of going to waste.

Hearing of Creed Foodservice’s troubles through the media, Too Good To Go got in touch to help, with managinf director Paschalis Loucaides, explaining : “Since the pandemic began we have looked for ways to ensure that all food, no matter where it is in the supply chain, is eaten and enjoyed instead of wasted. When we heard that Creed Foodservice had thousands of pounds of food sitting idle, we knew that we could help. Now we’re working together to ensure that our app users in the local area can buy the food at a great price so that perfectly edible food does not go to waste and that Creed Foodservice can recover otherwise sunk costs.”

Read more: Creed Foodservice recognised on Sunday Times list

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

The Creed Foodservice Magic Bag is priced at £10 and contains at least £30 worth of ambient and chilled goods, from milk and cheese to sauces and crisps. To date, 83 Magic Bags of surplus food have been rescued through the Too Good To Go app, saving at least 207kg of CO2e, the equivalent to that produced by charging a smartphone 36,727 times.

Philip de Ternant, managing director at Creed added: “Due to lockdown three across the country being announced last minute and wholesalers like us, preparing for the return of schools after Christmas as well as the uncertainty of Brexit we’ve found ourselves with large amounts of stock at risk. We have local charities that we partner with who have seen themselves inundated with donations during the pandemic, so Too Good To Go has been the perfect new solution for our excess stock issues and so far the results have been pleasing.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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