Confex has launched its Core own-brand range of more than 300 lines across the ambient, chilled, frozen and non-food categories, and exclusively available to the buying group’s members.
Business development manager, Matt Norman, who has led the project from its inception, said: “We are extremely excited to announce that the first phase of producing the Core own-brand for the Confex group has gone live in Jan 2021. Members are now able to start placing orders and stocking the group’s new foodservice range, which will enable them to provide a competent and commercially competitive offer to their customers.
“The future looks bright for our members in 2021 and we are confident as we continue the roll-out of the own-brand, they will thrive as the sector re-emerges from the pain of lockdown. Members will have a brand in Core that gives them a point of difference against their competitors.”
Confex have worked alongside Arete Procurement to launch the range, with partner Nick Redford calling the strong relationship between the two companies thekey in the project’s success so far: “With the dedicated support of the ambitious Confex team and its new foodservice member committee, we have been able to execute a fully researched and technically robust foodservice range in just seven months. During that time, the range has evolved to include non-food categories and we will continue as a wider team to review, refine and expand this exciting new brand.”