Confex launches savings club and reveals growth strategy at annual awards

Millenium Group collecting the retail member of the year award

Confex has partnered with Jisp to launch a Savings Club, with both parties managing to sign up several wholesalers at Confex’s annual trade show, where the buying group also revealed its long-term four pillar growth strategy as well as the winners of its annual member awards.

The Confex Savings Club is claimed to offer more value than other industry-leading loyalty programs and allows wholesalers to offer customers savings and rewards that drive loyalty while earning them extra through a supplier revenue share.

“The official launch of Confex Savings Club powered by Jisp at the Confex Trade Show was a milestone moment for us,” said Jisp managing director, Ilann Hepworth. “We were able to introduce the platform to wholesalers and brands and their interest and appreciation of it proved our thinking was correct.

“The wholesale market is ready for a loyalty platform of its own and in fact needed it to help wholesalers compete in the marketplace. That much has been clear from the number of wholesalers we registered at the event and we’re already scheduling visits to wholesalers around the country to get them ready to launch Confex Savings Club in their businesses.”

In the evening’s awards, Confex chief executive Tom Gittins gave the audience an overview of the group’s achievements over the past 12 months, revealing that with a combined turnover of £3.1bn and 242 Members, Confex represents 10% of UK wholesale.

Read more: Confex partners with Jisp for wholesale loyalty platform


He also laid out the Confex Growth Strategy which includes four pillars working with various partners to achieve:

1.     CORE – working with Arete for Own Brand growth through ranging

2.     Insight – working with TWC using data to pinpoint opportunities

3.     Accelerate – working with Cerve Integrating to drive efficiencies

4.     Savings Club – working with Jisp to digitalise retail execution – _a wholesale industry first


Chief operating officer Jess Douglas then revealed the winners of its annual awards:

Service Supplier of the Year – CERVE

Digital Supplier of the Year – Nestle Professional – Martin Robinson

Non-Food Supplier of the Year – Wrapex – Matt Wright

Foodservice 2023 Supplier of the year – R H Amar – Karen Williams

Retail Supplier of the Year – _Britvic – Gavin Simpson

Own Brand 2023 Supplier of the year – Caterers Choice – Sarah Booth

CORE Member of The Year – Waterside Foodservice

Social Media Member of The Year – Wow Box

Head Office Engagement Member of the Year – Woods

Foodservice Member of The Year – Holland Bazaar

Retail Member of the Year – Millenium Group

New Member of the Year 2023 – Adams Foodservice

Green Wholesaler Award- Adams Foodservice

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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