Coca-Cola European Partners (CCEP) has reduced the recommended price points for its range of price-marked packs (PMPs) across its colas portfolio.
1.75l bottles of Coca-Cola Zero Sugar, its associated flavours and Diet Coke are now available in a £1.75 PMP format, whilst 1.5l bottles of Coca-Cola Original Taste and Coca-Cola Cherry are now available in a £1.95 price point.
Alison Adderley, field sales director at CCEP, said: “Since the country went into lockdown, consumer behaviour has been evolving. Whilst we all hope things go back to normal as soon and as safely as possible, we can be pretty certain of some long-term changes in the way people shop, which suppliers and retailers must adapt to.
“Coca-Cola original taste is the number one soft drink in GB, Coca-Cola Cherry is the biggest-selling Cherry Cola in GB and flavoured light colas continue to grow. By making these much-loved drinks available in an even more appealing PMP, we’re helping retailers respond to a number of key shopper demands,” she added.