Caterforce launches coffee brand

Caterforce is to launch its own coffee brand in October, with Roast 440 available exclusively to the foodservice buying group’s members.

The new range has been designed with independent coffee shops, cafes, pubs, restaurants and hotels in mind and includes five varieties of coffee beans and three varieties of filter coffee.

In 2016, the UK had over 22,000 coffee shops and by 2018 this had grown to 24,000, an increase of +9%. These coffee shops consume 2.3 billion cups of coffee per year, which in 1kg bags equates to 460,000,000 bags.

Claire Williams, group marketing manager at Caterforce, said: “The UK coffee market is growing rapidly, and consumers expect a great cup of coffee anytime, anywhere. We have partnered with an expert roaster whose experts are painstaking about every aspect of coffee; the origin of the beans, the roasting process, and the blends they create. That’s why our customers can be confident Roast 440 will deliver a great cup of coffee every time.”

“Launching Roast 440 represents an opportunity to establish a coffee brand, unique to Caterforce,” she added. “It enables us to offer exclusivity at competitive prices in the right sizes, pack formats and blends for our customers. Our members are already selling into coffee shops and cafes, with products such as cakes, breads and sandwich fillings, so it’s a great addition to our offering.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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