Brakes Scotland works with Too Good to Go to tackle food waste

Too Good to Go and Brakes have launched a new partnership to tackle food waste in Scotland.

The new partnership will see Brakes Scotland encouraging customers to reduce their food waste through a number of ways, including selling their surplus food through the Too Good To Go app.

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers download the free app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

Time for industry to stand together, says Brakes chief

Paschalis Loucaides, UK Country Manager at Too Good To Go said: “Working with Brakes Scotland is another huge step in the fight against food waste. After an unprecedented year, reducing food waste is one way that all food businesses can play a part in ensuring a green recovery. We’re here to help any food business that finds themselves with surplus produce, and together with Brakes Scotland we’re looking forward to ensuring all food gets eaten and enjoyed instead of wasted.”

Lorna Allison, marketing manager for Brakes Scotland added, “Due to the pandemic, we understand that customers need to have a fully flexible menu and need to keep their stock tight when footfall is unpredictable. Using Too Good To Go allows customers to look at another revenue stream rather than simply throwing their waste in the bin – it’s better for the environment but also our customers pockets too.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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