Brakes pledges £500,000 to charity meal foundation

Brakes has invested £500,000 over the next five years to support its Meals & More charity foundation as part of an ongoing fight to end holiday hunger.

Founded in 2015 by the wholesaler, Meals & More has supported thousands of families and provided them with healthy, nutritious food in a safe environment during the school holidays when support for vulnerable children is not so readily available.

The charity has grown in recent years, with Covid-19 seeing more people join the millions that were already living in poverty.  During 2021, Meals & More supported more than 750,000 meals through packed meals and food parcels as the pandemic took its toll on communities.

Peter Jackson, Sysco GB chief executive, said: “The latest tranche of funding will mean that we’ve invested more than £1m in supporting the aims and ambitions of Meals & More.  When we started the charity in 2015, holiday hunger was not well understood, and our mission was to create a movement to put an end to holiday hunger by bringing the issue to government and the public’s attention.

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“Fast forward almost seven years and it’s very much on the public agenda and we’ve made so much progress in that time.  Sadly, however, it seems that in these challenging times, the work of Meals & More is even more important to many families.  We look forward to helping the charity continue its valuable work in the coming years.”

The investment in Meals & More aligns to Brakes parent company Sysco’s purpose, which is to connect the world to share food and care for one another.  Globally, Sysco will generate $500m worth of good in its global communities by 2025.

Peter McGrath, operations director at Meals & More, added: “We are delighted that Brakes remains so passionate about our work.  Without their support, which spreads far beyond generous financial donations, the charity wouldn’t have been able to achieve anywhere near as much as we have.  On behalf of all the families that we’ve helped, we thank Brakes and our other supporters for their continuing support.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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