Brakes launches customer rewards scheme

Brakes has launched a rewards scheme for its customer base that enables them to make savings, earn cashback, receive gifts and donate to charity.

Personalised to customers, Brakes claims that mybrakes rewards will see the foodservice wholesaler transform the way in which personalised promotions are delivered.

The scheme is designed around customers and based on feedback that showed they wanted more bespoke options, with a wider choice of rewards, and to earn cashback of a known value, not points. As well as redeeming cashback on their spend, customers can save on merchandise including new electronics, kitchen items, days out, holidays and gift cards, at the mybrakes rewards store. Alternatively, customers can choose to donate their cashback to selected local charities.

Read more: Brakes to trial electrical vehicles

Leon French, customer marketing director for Brakes, said: “It’s clear that while the market remains so tough, everyone in foodservice needs some support. mybrakes rewards will offer our existing and new customers the opportunity to re-invest in their business, themselves, staff and communities.

“We believe that mybrakes rewards is a real step forward. Customers will know exactly what they’ve saved, and what it’s worth, benefiting from a massive choice of rewards, while continuing to support communities and great causes on a local and global scale, as well as further enhancing the customer support they receive from Brakes.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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