Brakes launches care home and British foods campaigns

Brakes has launched a campaign aimed at supporting care homes as well as another to help chefs capitalise on the growing trend towards seasonal British ingredients.

The ‘We Care, Because You Do’ campaign has a target of helping care homes in overcoming menu and catering challenges amidst food price inflation, whilst the British Food Fortnight campaign has involved Brakes creating a range of resources to help caterers to make the most of the event, with seasonal planners, recipe templates and ideas, as well as grower stories that can be used as part of customers’ own marketing and provenance stories.

Cathy Amos, head of healthcare customer marketing, at Brakes said:  “At Brakes, we understand the financial strain and regulatory uncertainties care homes face in delivering exceptional dining experiences amidst food inflation challenges and government funding social care uncertainty.

Read more: Brakes launches plant-based campaign across education

“Our relaunched expert care home page is a testament to our commitment to supporting care home operators and catering managers by providing them with practical advice and innovative solutions at this time. We aim to empower care homes to continue providing residents with nutritious and enjoyable meals while navigating these difficult circumstances.”

Regarding British Food Fortnight Amos said: “We’ve been supporting Love British Food and British Food Fortnight since it was launched, as we believe it’s a great way to celebrate British food.

“The past year has shown the importance of ensuring a vibrant British agricultural sector and, across Sysco GB, we’re supporting farmers and helping customers to capitalise on British produce. We have representatives on both Love British Food’s schools and hospitals working groups and will continue to work to raise awareness of the variety and seasonality of British products,” she added

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.