Brakes introduces calorie labelling resources

Brakes has introduced a number of new resources relating to calorie labelling following feedback from foodservice outlets that regulations are causing concern and confusion ahead of their scheduled introduction on 6 April 2022.

The new rules, which apply in England only, require large businesses with more than 250 staff to display calorie information of non-prepacked food and soft drink items, whether consumed on or off the premises.

However, there are exclusions and complications and Brakes has created a range of resources to help customers better understand how the legislation impacts their business.  These include practical guides and a two-part on-demand webinar which can be accessed at

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In addition, Brakes has partnered with Nutritics to launch the ‘Virtual Chef’, which is said to make the process simple.  Virtual Chef is an all-encompassing recipe management tool, feeding from a live list of Brakes’ products and incorporating highlighted allergen and nutritional information.

Gerry Thomas, Technical Director at Brakes, said: “The feedback we’ve received from customers is that some are unsure about this upcoming legislation and how it applies to them.  We’ve therefore tried to create a range of resources that make it as easy as possible for individual operators to ensure that they are compliant with the new rules.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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