Brakes capitalising on gourmet fast food

A new gourmet hot dog concept has been developed by Brakes to allow operators to capitalise on one of the latest food trends and drive profit.

The UK food scene has witnessed a resurgence in high-quality interpretations of classic American dishes with the humble hot dog being the latest offering to be given gourmet status.

Following research that revealed that the toppings are almost as important to consumers as the actual hot dog, the Brakes Gourmet Hot Dog allows customers to choose their own flavour combinations. This enables operators to increase profit margin by offering a choice of jalapenos, fried onion, pickles or chilli con carne at a premium price to the customer.

James Armitage, Brakes Group Independent Marketing Director, said: “The current trend for high quality street food is showing great growth and there is a massive opportunity for operators from all kinds of businesses from pubs to universities to capitalise on it.”


  1. Gourmet may describe a class of restaurant, cuisine, meal or ingredient of high quality, of special presentation, or high sophistication. In the United States, a 1980s gourmet food movement evolved from a long-term division between elitist (or “gourmet”) tastes and a populist aversion to fancy foods.'”

    Catch you later


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