Bidfood sets target for Ukraine food support

Bidfood has set a target of £1,000,000 worth of Ukraine food support, working out at around 200,000 meals. This comes after seven support loads have provided around 73,000 meals so far.

Partnering with charity Hope4 to supply valuable food and drink aid for those affected by the ongoing conflict, food packages were fist sent to Moldova, which became a place of refuge for many fleeing the conflict.

The food dispatched has consisted of mostly ambient products with items such as canned veg, canned and jarred meat, pasta, biscuits and snack products, as well as canned drinks and bottles of drinking water. These donations have been distributed to Ukrainian refugees, those in desperate poverty in Moldova and people remaining in war torn areas of Ukraine who are unable to escape the conflict.

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Bidfood’s supply chain and technical services director, Jim Gouldie, recently visited parts of Ukraine, which had been recaptured, from Russian occupation to see the impact the support Bidfood and Hope4 is having on those affected. He commented: “This has to be hands down the most humbling experience for me. To be able to join forces with Hope4 who are doing such incredible work to support the people of Ukraine affected by this ongoing conflict is just amazing to see.

“It was fantastic to see first-hand how we were also having a positive impact, offering support at such a difficult time, but it’s crucial that this support continues and doesn’t dwindle as unfortunately the humanitarian needs are rarely shown on our TV screens any more.

Follow the link below to listen to Jim Gouldie talk through his work with Hope4:

If you have any questions on what you can do to support Hope4, or would like to partner with Bidfood for sending food out to Moldova and Ukraine, please feel free to contact Jim directly:

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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