Bidfood launches Scottish product section on e-commerce platform

Bidfood Scotland has revealed a new area on its e-commerce platform dedicated to Scottish produce that will promote local visibility to chefs and caterers across Scotland.

The area on Bidfood Direct went live during Scottish Food & Drink Fortnight and is being delivered as part of a new funding partnership. It aims to offer new and existing producers to Bidfood Scotland the opportunity to promote their products to chefs, caterers and buyers as a Scottish collective.

Bidfood serves more than 5,000 customers in Scotland across sectors such as pubs, restaurants, and hotels; retail, travel and leisure; business and industry; hospitals and care homes; and schools and universities. It also has a growing range of over 700 locally sourced products from more than 100 Scottish suppliers.

Read more: Bidfood launches companion products feature on website

Stephanie Pritchard, head of UK market development at Scotland Food & Drink, said: “Scotland is full of passionate suppliers, and buyers who are keen to maximise Scottish produce on their menus and plates. The launch of the Scotland Food & Drink platform on Bidfood Direct is an excellent step to supporting both suppliers and buyers to grow commercially.

“Sustainable growth is at the heart of our new industry strategy, and through the partnership with Bidfood Scotland, we can shorten supply chains, and support the local food and drink businesses who are vital to our economic success.”

Katie Sillars, head of digital trading at Bidfood UK, added: “Over the last few years, we’ve worked behind the scenes to ensure we have the right Scottish suppliers and local products for our customers, at the right price stocked in our depots.  Now, we’re daring to be different.  Technology is at the forefront of our business, and we want to ensure all suppliers, small and large are visible to our customers.

“This is not another boring brochure!  The launch of our digital Scottish platform gives our suppliers the opportunity to showcase their fantastic produce, giving our customers visibility of our local range and access to all the helpful tools on Bidfood Direct.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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