Bidfood has launched of a Price Freeze promotion following a backdrop of continued cost pressures, cautious consumer spending, and the Autumn budget.
Beginning 1st January 2026 until the end of February, customers can secure up to four months of deep cut pricing on a wide range of favourite products across a variety of categories such as bakery and cleaning, and freeze these prices for up to four months.
Read more: Parfetts and Bidfood named best wholesalers at FWD awards
Katie Sillars, head of commercial growth Initiatives at Bidfood commented: ““Right now, operators don’t just need another promotion, they need certainty. Our Price Freeze is about locking in real savings on the products customers rely on most, so they can plan with confidence and focus on driving sustainable growth as we head into the new year.
“We’ve combined deep cuts on key lines and frozen those prices right through to the end of April, across a strong mix of customer favourites from our own and supplier brands. Even small savings add up, freeing up cash that can be reinvested in teams, menus and customer experience. We want this to feel like a genuine boost for hospitality – supporting both resilience and growth through the toughest winter months and into early spring.”
