Parfetts and Bidfood were the two big winners on the night, as the wholesalers picked up the Best Retail and Foodservice Wholesaler gongs at this year’s FWD Gold Medal awards.
“A huge thank you to everyone who joined us last night for the biggest night out in wholesale — celebrating the brands, businesses and individuals who pushed boundaries and delivered excellence in a challenging year for the sector,” said the FWD.
Read more: FWD welcomes supermarket business rates decision reversal in Budget
Wholesale Winners
🏆 Special Recognition Award: Elit Rowland, Women in Wholesale / JJ Food Service Limited
🏆 Best Use of Data & Insight: Henderson Foodservice Ltd.
🏆 Diversity in Wholesale: Creed Foodservice Ltd
🏆 Sustainable Wholesaler: Booker
🏆 Telesales Star: Jonny Carroll, Birchall Foodservice
🏆 Star Driver: Joshua Davidson, Oliver Kay
🏆 Wholesale Manager: Leanne Fay, Booker
🏆 Customer Development: Sebastian Serrano, Bidfood UK
🏆 Wholesale Star: Chloe Staniforth, Pricecheck Brand Partners
🏆 Emerging Talent: Santosh Salunkhe, Dunsters Farm
🏆 Best Wholesaler (Turnover up to £50m): Birchall Foodservice
🏆 Best Foodservice Wholesaler: Bidfood UK
🏆 Best Retail Wholesaler: Parfetts / Go Local
Supplier Winners
🏆 Best Use of Data & Insight: Coca-Cola Europacific Partners
🏆 Best Service Provider: TWC Group
🏆 Best Service Level to Wholesalers: Coca-Cola Europacific Partners
🏆 Best Overall Service Supplier: Kellanova
🏆 Best New Retail Product: Doritos Dinamita, PepsiCo
🏆 Best New Foodservice Product: Sharwood’s & Homepride Cook-In Sauce Ranges, Premier Foods
🏆 Best Marketing & Promotional Activation: Doritos Dinamita, PepsiCo
🏆 Diversity in Wholesale: The HEINEKEN Company
🏆 Sustainable Supplier: Radnor Hills
🏆 Emerging Talent: Alice Davies, Budweiser Brewing Group (AB InBev)
🏆 Best Licensed Brand: BuzzBallz, Sazerac UK
🏆 Best Foodservice Brand: Hellmann’s, Unilever Food Solutions UK
🏆 Best Grocery Brand: Monster, Coca-Cola Europacific Partners
