Bestway is currently trialling its premium-led drinks store concept Tippl in Garforth, Leeds, with the set-up also including a food-to-go proposition alongside premium meal solutions, alongside a range of alcohol and on-trade proposition.
A development of its Wine Rack stores, the Tippl concept extends the Wine Rack model in high footfall areas in order to, what Bestway claims, is to meet further shoppers’ needs across the full day.
Working Together: Scandinavian Tobacco Group & Bestway
Managing director of Bestway Wholesale, Dawood Pervez, said that Tippl is a concept that has evolved from analysing localised data across the Wine Rack’ estate, using insight that is providing valuable intelligence for the business to identify who is in the vicinity of the store, and when they are physically there, to identify their needs.
“As the industry will be very aware, 2020 has been a catalyst for change in consumer buying behaviours and the need for agility in all businesses is evident in order to meet those changes,” he added.
“Wine Rack has been hugely successful as a drinks-led specialist and Tippl is an extension of the Wine Rack format that is building on that success and evolving in line with market trend.”
